ONCE UPON A TIME

NGOC DOAN

ONCE UPON A TIME

NGỌC ĐOÀN

HERITAGE

Jewelry designer Ngoc Doan was born in 1981 into a family with over 40 years of experience in jewelry making. She graduated with a Degree in Applied Jewelry Arts from The Gemological Institute of America and spent 5 years working in US as a gemologist before returning home to Ho Chi Minh City, Vietnam to continue her family’s tradition & found her luxurious jewelry brand LEMAN JEWELRY. LEMAN JEWELRY is a branch of the most prestigious jewelry house in Vietnam.

PHILOSOPHY

I have a great passion for jewelry and every product of mine must go through a painstaking process before reaching our clients. I joined this business since I was 16 so it is everything my life is about. Leman Jewelry was founded on passion, devotion and on top of that, a long history of our family’s tradition.

REVOLUTION

With her proper training and experiences accumulated from over 10 years working in US, she blows fresh air into her family’s business by introducing newness to the traditional designs but still maintaining the elegance & sophistication of the products. Well-received by a growing list of local & international patrons including famous celebrities & business people, Ngoc Doan plans to expand the brand further to the US and European markets.

After 5 years of working in Vietnam, Ngoc Doan sees great potential in the local market with growing demands from a more sophisticated group of clients. Maintaining the highest quality and reputation is always her top priority, and to ensure that, every product must be selected very carefully & treated like a piece of art by Ngoc Doan herself and her skillful team of jewelers. This meticulous approach to treating every piece of jewelry remains her key to winning the trust of her most difficult customers.

BRAND EXPERIENCE

BRAND EXPERIENCE

To highlight Leman’s spirit of sophistication, we created a set of luxury boutique shopping bags. The shopping bag design, with sculpted embossing on high quality finest texture white paper, aims to strongly echo brand concept. There are embossed metal pins on both sides, used to attach reversed carrier straps. Those sophisticated details bring Leman shopping experience to a different yet subtle level, apart from the ‘high-end’ norm.

To achieve the most comforting feeling to customer’s first hands-on experience, the jewelry box system was produced by a boutique Italian production specializing for jewelry industry. The unboxing experience was thoughtfully designed: starting from the thick and hard Leman blue paper box outside, which is contrary to the second layer: a soft high-quality velvet jewelry box with shiny nickel tag logo attached on top. Finally, the shiny stunning haute-couture jewelry piece inside.​​​​​​​

To highlight Leman’s spirit of sophistication, we created a set of luxury boutique shopping bags. The shopping bag design, with sculpted embossing on high quality finest texture white paper, aims to strongly echo brand concept. There are embossed metal pins on both sides, used to attach reversed carrier straps. Those sophisticated details bring Leman shopping experience to a different yet subtle level, apart from the ‘high-end’ norm.

To achieve the most comforting feeling to customer’s first hands-on experience, the jewelry box system was produced by a boutique Italian production specializing for jewelry industry. The unboxing experience was thoughtfully designed: starting from the thick and hard Leman blue paper box outside, which is contrary to the second layer: a soft high-quality velvet jewelry box with shiny nickel tag logo attached on top. Finally, the shiny stunning haute-couture jewelry piece inside.​​​​​​​

DIAMOND SECURITY CARD

DIAMOND SECURITY CARD

One of the first diamond security cases has finally dipped its toe into a new investment market in Vietnam. We proudly introduce the card which is designed and crafted carefully with the quality as high and secured as GIA’s card. The front is covered with a pattern using patterned hand-written font overlaying Leman blue cover. On the back, there is Leman invisible inked pattern, which can only be visible when highlighted under UV light.

FLAGSHIP STORE

FLAGSHIP STORE

2Bis Cách Mạng Tháng Tám Str,
Bến Thành Ward, District 1, Ho Chi Minh City, Vietnam