LEMAN JEWELRY ON ROBB REPORT: ORIGINALITY IS THE NEW LUXURY

A meaningful milestone that humbly reflects the enduring journey of a Vietnamese brand in honoring authenticity within the world of fine jewelry.

ORIGINALITY - A TIMELESS VALUE IN AN EVER-CHANGING WORLD

While luxury fashion keeps shifting with new trends and ideas, some values stay timeless. One of those is originality, the quiet strength that earns lasting trust from true admirers.

In the latest issue of Robb Report Vietnam, Leman Jewelry is featured as a shining example of fine craftsmanship and uniquely Vietnamese creativity. The brand proudly stands for local excellence in a global luxury space.

We are honored that Leman Jewelry appears in the March & April issue of Robb Report Vietnam - a leading magazine for high-end lifestyle worldwide. In the article, Robb Report spotlights the rise of local fashion and jewelry brands, with Leman standing out for its dedication to original design and storytelling.

HERITAGE, NATURE, AND VIETNAMESE SPIRIT

“One of the most reputable brands in the high-end ‘made in Vietnam’ jewelry scene is Leman Jewelry, founded by jewelry artist and international gemologist Ngoc Doan. Leman Jewelry is the result of a harmonious blend between inherited artisanal heritage and Ngoc Doan’s in-depth gemstone research in the United States.

Carrying a distinctive design language inspired by the natural world, such as flowers, flowing water, or bamboo - Leman’s creations attract a wide range of discerning customers, from sophisticated gentlemen and ladies to pop stars and young style enthusiasts. ‘To me, nature is the most perfect embodiment of originality,’ artist Ngoc Doan shared with Robb Report Vietnam while delicately holding a pair of white gold earrings shaped like bamboo with emerald leaves. ‘Whether it’s gold, gemstones, or human beings, everything originates from nature, from Creation itself.’

The originality of Leman Jewelry lies not only in its unique creative perspective but also in the purity of its gemstones, especially the multi-colored spinels handpicked from Luc Yen mines, known for their clarity and soft luster, reminiscent of water surfaces. Combining local resources, Vietnamese craftsmanship, and the designer’s aesthetic sense, each Leman Jewelry piece is a testament to the sophistication of Vietnamese artistry. Moreover, Ngoc Doan’s bespoke jewelry service is also beloved by clients.”

Leman Jewelry doesn’t follow fleeting trends or flashy styles. Instead, it builds lasting value through a deep understanding of culture, emotion, and its customers. Each piece carries a story, told through materials, shapes, and thoughtful details. That’s why Leman stands out, not just as a premium brand, but as a symbol of personal taste and quiet elegance.

A PROUD MILESTONE FOR A VIETNAMESE BRAND

Leman Jewelry’s recognition by Robb Report is more than a proud moment, it is a testament to the strength, maturity, and creative identity of Vietnamese brands in the world of high fashion and fine craftsmanship. In a global market that is both competitive and ever-changing, to stay true to one’s cultural roots while meeting the refined expectations of discerning audiences is no small feat.

For Leman, building a brand has never been just about materials, design, or technical mastery. It is also about honoring heritage, preserving artistic values, and reinterpreting Vietnamese identity through a modern and timeless lens. This feature in Robb Report marks not only a milestone in Leman’s journey, but also contributes to elevating Vietnam’s image on the international stage, introducing global tastemakers to a refined sense of luxury that is deeply personal and culturally grounded.

At a time when individuality and authenticity are becoming new symbols of prestige, Leman Jewelry stands as a quiet yet confident voice. A brand shaped by cultural depth, aesthetic sensitivity, and unwavering belief in the enduring power of original beauty.

Source quoted: Robb Report Viet Nam