BRAND STORY
Jewelry Designer
NGỌC ĐOÀN
Heritage
Jewelry designer Ngoc Doan was born in 1981 in a family with more than 40 years of experience in jewelry making. She graduated with a degree in Applied Jewelry Arts from the Gemological Institute of America and spent 5 years working in the United States as a gemologist before returning to Ho Chi Minh City, Vietnam to continue her family tradition and establish the luxury jewelry brand LEMAN JEWELRY. LEMAN JEWELRY is the branch of the most prestigious jewelry designer in Vietnam.
Vision
“I have a huge passion for jewelry. Each of my works has to go through a meticulous process before reaching the customer. I've been in this business since I was 16, so that's my life. Leman Jewelry was founded on our passion, dedication and above all, our family's long history.”
Renovation
With well-trained and accumulated experience of more than 5 years working in the United States, artisan Ngoc Doan has created a brand new wave of contemporary aesthetic to traditional designs while still maintaining the elegance and delicacy in her works. Warmly received by local and international patrons, including celebrities & businessmen, artisan Ngoc Doan plans to expand the brand into the US and European markets.
Brand Experience
To highlight the refined spirit of Leman Jewelry, we have created a set of ultimate luxury shopping bags. The bag design with embossed logo detail sculpted on white paper, quality texture, aims to resonate strongly with the premium brand concept. The design includes embossed metal pins on the sides, which are used to attach the reverse strap. Those fine details bring Leman Jewelry's shopping experience to a different yet sophisticated level, beyond the 'premium' standard.
